The “Redacted” Search Campaign
Global Leader IN Nature-Based Ingredients
The "Redacted" Search Campaign
A mystery company (one of the world's leading producers of specialty hydrocolloids) was launching a groundbreaking fiber alternative to egg, meat, and husk fibers. They came to us for a launch strategy spanning seven countries. After digging into their goals and challenges, we recommended a paid Google search campaign to drive awareness and capture demand before competitors could catch up. The catch? No one was searching for this product yet.
Without access to previous campaign data or logins, we had to start from scratch—building everything from the ground up with no benchmarks to guide us. Challenge accepted.
Lucid Solution + Client Results
To create demand where none existed, we built a search campaign based on existing product terms that this new ingredient was designed to replace. Since the campaign spanned the U.S., England, France, Germany, Brazil, Vietnam, and South Korea, we localized keyword strategies to match each market.
Starting from square one, we also developed custom reporting dashboards—something the client had never had before. And because we believe in transparency (and ownership), we insisted that they control their own ad account credentials going forward.
To maximize conversions, we developed two targeted landing pages with strategically placed CTAs that aligned with visitors' searches. Our in-house web developer seamlessly integrated Pardot into the company's CRM via API, giving their business development team real-time insights for follow-ups and deal closures.
The results? An 83-lead global pipeline in just 90 days. More awareness. More deals. And millions in new business. As for the client's name? Consider it redacted, per their corporate policies.
