Quality Content: The Key to Successful Digital Marketing
While frequent online posting and spreading marketing content across the Internet can be quite beneficial to a digital marketing campaign, you should never make the mistake of prioritizing quantity over quality. When it comes to content, quality is essential for any company that values user engagement and brand perception. Read on for some key guidelines…
Read MoreThe Connection Between Website Navigation and Conversion Rates
Far too many organizations fail to prioritize their official website when launching or refining a comprehensive digital marketing campaign. A wise organization, however, will recognize the vast potential of its website to serve as the central hub for its online activities and a primary driver of sales and other desired conversions. From flashy graphics to…
Read MoreThe Impact of High-Quality Web Design on Brand Image
Beyond supporting your e-commerce platform and providing instant access to any valued consumer action you want to promote, your organization’s website should serve as the central hub of all your consumer outreach and communications. As such, it must perfectly reflect the brand image and company reputation you have worked so hard to cultivate. Defining High-Quality…
Read MoreBranding and Marketing: How They Differ and Interrelate
Even experienced senior administrators often use the two terms interchangeably, but branding and marketing have significantly different scopes and serve distinct purposes in business operations and public outreach. However, when done right, branding and marketing can complement and support each other in powerful ways. The Strategic Depth of Branding The messaging and imagery that drive…
Read MoreReap the Benefits of Inbound Marketing
If you’re a dedicated small business owner who wants your company to thrive, you should learn as much as you can about inbound marketing. This type of marketing offers many distinct and diverse advantages when it comes to attracting new customers. Inbound marketing stands at the intersection of organic marketing, content marketing, search engine optimization…
Read MoreHow Good User Experience Design Boosts Customer Retention
To explain the importance of UX, the experts at Lucid Advertising cite a study by Forrester Research, which indicates that “a well-conceived, frictionless UX design could potentially raise customer conversion rates to 400%.” The cornerstone of Lucid’s comprehensive website development services, UX is an essential element of customer retention for numerous reasons. Understanding User Experience…
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