Why Typography is Important in Web Design
Content accounts for over 90 percent of a website’s overall design. Yet, most people rarely consider how the content contributes to the look and feel of the site’s layout. But make no mistake, content – more specifically, typography, plays a substantial role in web design, company branding, messaging and audience connection. Lucid’s solution to your…
Read MoreHow to Create a Responsive Web Design
Today, web design almost invariably includes creating a website that is mobile-friendly and functions on all devices. A responsive website is vital in extending your market reach and attracting potential clients who are always on the go. Therefore, if you are not optimizing your site for smartphones, tablets or laptops, you are missing out on…
Read MoreHow to Measure Content Marketing Success
Although traditional advertising channels and marketing collateral may still generate revenue for your company, it can be difficult to calculate your ROI, market reach or the success of your campaign. As such, you never really know the value of every dollar you spend on branding and marketing. Digital marketing gives you a more accurate analysis…
Read MoreLucid Advertising names Matt Hayes new Director of Client Services
PENSACOLA, FLA. (February 27, 2020) – Matt Hayes is the new Director of Client Services at Lucid Advertising. Hayes will oversee and expand Lucid’s relationships with clients from across the country, managing some client accounts and supervising the account department. Hayes’ previous experience includes overseeing client services at Atlanta’s Breensmith, a two-time Ad Age Small…
Read MoreHow Much Does It Cost to Design a Logo?
A logo is a definitive element in brand identity. It is often the first image that a potential customer notices. A powerful image makes a lasting impact long after the first impression has worn off. A logo is more than a clever design. It is a flagship symbol of your company’s core values, culture, message,…
Read MoreWhy Digital Marketing is Important?
For small to mid-sized companies, digital marketing has surpassed traditional marketing as the most powerful form of brand promotion. Social media, email campaigns, content marketing, SEO and, of course, your website gives your company more marketing traction and helps you leave an impressive digital footprint. Lucid embraces a collaborative approach to digital marketing. Through aggressive…
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