How Digital Marketing Affects Consumer Behavior
The key to effective digital marketing is to appeal to consumer emotion and convert their experience into a purchase or some other specific action. Sounds simple enough, right? However, executing a successful campaign requires precision, a well-thought-out strategy, and a keen understanding of your market. You also need to know a thing or two about…
Read MoreUsing Content Marketing to Build Brand Stewardship and Authority
If you are well versed in the art and science of SEO (search engine optimization), you have likely heard of E-E-A-T (or E-A-T). Read on for a brief overview of E-E-A-T and its valuable role in modern SEO. Understanding E-E-A-T in SEO and Content Marketing A list of SEO guidelines that is constantly updated by…
Read MoreHow mobile friendly is your content?
Are you reading this from a mobile device? IPad, phone or laptop? Probably so if you are like the millions of consumers migrating to mobile. But mobile is more than one segment. For your business, making sure your website and all content is mobile optimized is crucial. eCommerce is on the rise over traditional buying…
Read MorePart 3: Marketing to Baby Boomers
Part 3 of our 3 part series Talking ‘bout my generation: Marketing to Baby Boomers Who? Oh, the Baby Boomers you say. Sorry what with our failing hearing and cataracts we just didn’t get the picture. That’s how Baby Boomers feel in the marketing mix. Portrayed as too old. Tech-inept. Out of touch. Turns out,…
Read MorePart 2: Marketing to Gen X
Part 2 in a 3 part series Talking ‘bout my generation: Marketing to Gen X If you’re in the restaurant or clothing industry a large part of your audience is Gen X. Compiled of ages 35-54, Gen Xers are shouting “Marsha, Marsha, Marsha” as they fight from the middle to be heard.
Read MorePart 1: Marketing to millennials
Part 1 in a 3 Part Series Talking ‘bout my generation: Marketing to millennials No digital marketing spans all generations. But there are some distinct differences in the ways they consume information. Are influenced. And buy. Understand these differences and you’ll tap into what moves them. If your primary concern is the millennial, let’s take…
Read More