In healthcare? Why you should blog.
Social media in medicine is big. But tricky. If you’re in healthcare, the easiest way to get started is blogging. Healthcare blogging is easy to integrate into your site. Existing and potential patients can find it first. You’ll have a variety of topics. And, you can kill two birds with one stone. Help patients and…
Read MoreContent Marketing and Your Buyer’s Journey
Content marketing is crowded. How can you stand out from the competition? One big way is to align your content marketing and your buyer’s journey. Wait, what’s this? Exactly! Most content marketers do a stellar job of pumping out the content. They’re great at being creative and consistent. Where the gap lies is in the…
Read MoreGet schooled: ABCs of Developing Brand Confidence
Even the best brands need the backup of customer confidence. Without it, even the brightest brands will fade. So, how do you develop customer trust that translates into brand confidence? Grab your #2 pencil as Team Lucid gets you schooled on the new ABCs of earning the trust and confidence your brand deserves. A is…
Read MoreBig things ahead for Lucid: the Importance of Setting Goals
Ok, ok, in our defense goal setting is not a new concept! We’d never be as successful as we are if this was new vocab. But isn’t it helpful to refine your goals and how you’re going to get there from time to time? Lucid is growing by leaps and bounds. We’re taking a look…
Read MoreBest Ways to Improve Morale in the Workplace
Today we’ll get to the nitty gritty of an important topic: workplace morale. Here at Lucid we focus a lot on customer engagement. Well, that’s most of what we write about! But without workplace morale, how can we even begin to engage customers? It could also be argued that employees are another type of customer.…
Read More5 Instagram Insights You Can Use
Are you using Instagram Insights? It’s a powerful feature that really helps you dig into the data. In this blog post about data driving content, we showed how data can drive content. Here, we’ll hone in on Instagram. This will help you create some pretty cool content your readers will love.
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