Your Marketing Plan: Strategy or To-do List?

Marketing Strategy

Could you be making one common mistake? For many, a marketing strategy is approached as another to do list. It’s a simple misstep. In this quick video by content leader, HubSpot, they tell us why this is bad, how to spot it and when to know the difference. So whether you can watch or read…

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Using Data to Drive Content

Coyle Institute Homepage on mac

Love the word “data”? “Analytics,” maybe? Yeah, we don’t either! Years ago, businesses had to dig for data. But today, it’s everywhere and it can be overwhelming. Today Team Lucid’s going to help you cut through the noise. And in honor of St. Pat’s Day, we’ll use lucky number 7. Consider this list when strategizing…

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#wedovideoblogs with Executive Landscaping

[featured-video-plus] Don’t disguise your brand. Give it a shout out with video. We’re going green! Your #LucidTeam of Content Developer Elizabeth Denham and Lucid Leader Mike Morse headed over to Executive Landscaping to spend the day with Rene West and learn more about the talent behind the work.

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Inbound Series Part 3: Marketing strategies on a small biz budget

hands on keyboard

Save thousands with inbound marketing #Justbelucid is thrilled to have you join us for part 3 of our Inbound Marketing Series. We always aim to bring you something of value and hopefully we’ve done this with our series. Maybe not so newsy is the common fact that small business operate daily on a budget. Every…

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Inbound Series Part 2: Trends for 2018: The Inbound Marketing Craze

guy working on tablet

Part 2 of our 3 part series: Inbound marketing craze Closing out December and looking forward to trends of 2018, inbound marketing is first. Well, here at #justbelucid, December is one of our favorite times of year. Why? It’s National Fruitcake Month of course. Do your outbound marketing efforts resemble this famous dessert that strikes…

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Inbound Series Part 1: Inbound vs. Outbound Marketing

person on phone

Hearing more about inbound marketing? The new buzz tool for 2018, inbound marketing, is the natural evolution in line with our society’s changing buying behaviors. But what exactly is “inbound marketing?” Grab your seat on this fast-moving train. Today #justbelucid gives you the lowdown to get started.

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