Why Does My Search Ranking Fluctuate So Much?
One of the biggest problems that a lot of small business owners encounter when they first start tracking their website stats is the problem of seeing their traffic and search ranking fluctuate on an almost daily basis. This fluctuation is actually pretty standard, and it is really nothing to
Read More5 Crucial Marketing Skills You Need to Succeed
Keeping up with the frenetic pace of digital marketing is a daunting proposition for anyone these days. In order to be truly successful and thrive in such a complex landscape requires dedication to fundamental marketing skills.
Read MoreA Mobile-Friendly Website Design Ensures Traffic
A Mobile-Friendly Website Design Ensures Traffic It’s blazingly apparent that smartphone and tablet use has skyrocketed in the past few years. The ease at which consumers can access digital information has changed the way that we live. If you don’t have a mobile-friendly website design for your business, you’re
Read MoreSEO vs SEM: Which One is Best for Your Business?
SEO vs SEM: Which One is Best for Your Business? The terms “search engine optimization” and “search engine marketing” are often used interchangeably. But there’s a difference between SEO and SEM you should be aware of when determining how to plan your online engagement strategy. Determining how SEO and SEM will fit
Read MoreHow to Use Keyword Phrases for Your Business
Keywords are essentially “buzz words” that are relevant to certain people searching for something online. Businesses use keyword phrases to distribute and create engaging content that likely attracts the attention of searchers interested in whatever products and services are
Read MoreEffective and Useful Lead Generation Strategies
Effective and Useful Lead Generation Strategies If you’re a human being in the modern world, then you’re a lead for someone, plain and simple. You, because of that, know how it feels to connect with a brand. Businesses that wish to successfully connect with their leads need to
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