Video content marketing is steadily gaining popularity. Many businesses have adopted video as a key content marketing strategy. According to market analysts, their efforts have borne fruits. Statistics indicate that video has the best conversion rates.

When our leads or prospects are searching, we want them to find us first, recognize and remember us, and see all the satisfied customers already using our product or service. Social media is the most effective way to generate brand awareness and social proof. The more authority and influence we have, the more followers we…

Is your brand looking for new ways to connect with a younger target audience? Look no further than Instagram stories. Instagram stories are the social media platform’s attempt at bringing Snapchat into its mix. Users can take photographs and/or video and string it together in a public slideshow that essentially tells a story. How brands…