How to Use Your Website as a Marketing Tool
In 20 BCE, the Roman emperor, Augustus erected the Milliarium Aureum, a monument that symbolized the starting point for the road system that spread throughout Italy and the rest of the Roman empire. From this system, the phrase, “All roads lead to Rome,” was coined. When it comes to web development, your website is the…
Read MoreEverything You Need to Define Your Brand
According to the latest data (2016) from the Census Bureau’s Annual Survey of Entrepreneurs, there are 5.6 million companies in the United States. Companies with fewer than 500 employees account for 99.7 percent of all businesses. Regardless of your industry, expertise, or location, you are surrounded by hungry competitors who are scrapping for the top…
Read MoreDifference Between a Custom Website and a Template
Imagine for a moment that every store on every block of every street looked the same. Every store was the same shape, size and color without deviation. How would you distinguish from one brand to the next? What type of personal connection would you make with each company’s products and services? Would you even bother…
Read MoreHow to Make Your Website Mobile Friendly
Nearly 96 percent of Americans now own a cellphone. However, talking on the phone is no longer the primary activity. Users spend most of their time on apps, messaging services, and browsing. Mobile device usage has skyrocketed by 222% over the last seven years, surpassing desktop usage. More people are looking up their favorite products…
Read MoreHow to Increase E-commerce Conversions
Every website’s primary goal is to convert visitors to leads and leads to customers. Unfortunately, many websites fall short of this goal, often due to web development issues that cause visitors’ frustration. A poorly designed website can make your company appear unprofessional and not sensitive to your customer’s needs. Slow load times, a complex sitemap…
Read MoreBrand Development Strategies
Brand development is about harnessing your company’s professional public image and taking steps to maintain that image long-term. Brand development is essential to ensuring that your brand remains relevant and distinguishes your company from your competitors. It is an ongoing process of adjustment and improvement based on customer interactions and measurable data, as well as…
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