I Want to Create a Website.
Where Do I Start?
Back in April, Statista reported that over 227 million Americans now shop online. That is an 8 percent growth from just four years ago. Online shopping is expected to increase further to 230 million by this time next year. As the internet market rapidly expands, the need for your business to have an online presence…
Read MoreWhat is Google My Business
Google My Business (GMB) is a free online tool that allows you to create more exposure for your business profile and website on places like Google Search and Maps. Using your GMB account, you can reach out to customers, keep your business profile updated and monitor how people interact with your business on Google. With…
Read More8 Print Marketing Materials to Help Grow Your Business
Digital marketing is powerful… almost too powerful. The attraction to the digital platform has flooded the internet to the point that companies have a difficult time connecting to their audience. With all the ads, Google search results, social media platforms and emails that crowd your computer screen, digital marketing can feel impersonal and may fall…
Read MoreWhat is Brand Development?
Brand development is a strategic process of creating and distinguishing your company’s image, products and services from your competitors. Development includes aligning your brand with your business objectives, communicating your brand to your target market and updating or strengthening your brand as necessary. Brand development is ongoing, with goals acting more or less as benchmarks,…
Read MoreWhat is Print Advertising?
Print advertising is a form of marketing that uses physically printed media to reach customers on a broad scale. Ads are printed in hard copy across different types of publications such as newspapers, magazines, brochures, or direct mail. From 2015 to 2019, U.S. companies spent an average of $25 billion annually on print advertising. While…
Read MoreHow to Build an Effective Trade Show Marketing Strategy
Trade shows allow you to generate excitement about your brand and upcoming products or services before, during and after the event. If you are going to compete with the myriad of booths on the floor, you need to go above and beyond to stand out and make a lasting impression. Trade shows have a built-in…
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