The Benefits of Brochures in Marketing

With all the focus on digital marketing today, companies still use print marketing collateral like brochures. Why? Because brochures give readers the impression that your business is reliable, professional, and committed to quality. So, if you are considering using a brochure in your next campaign, below are some reasons why it is a good marketing investment.

1. Quick and Easy to Distribute

A brochure can allow you to create an entire marketing strategy and insert it inside a compact document that you can distribute within minutes. Whether you are handing out brochures face to face or simply placing them on a table, you will quickly discover just how fast you can get the word out about your business.

You can also quickly add a brochure to almost any other item you distribute. Slide one in a promotional portfolio, place one in your packaging or hand them out as you put products in the bag at checkout. Plus, you can always keep brochures with you wherever you are in case you encounter an opportunity to attract a potential client.

2. Affordable Advertising

The cost of a brochure depends on what resources you require to design and print it. If you have your own design software, computer, printer, paper and color ink, then the cost of making a brochure will include the usage of your in-house equipment and materials.

The biggest expenses typically include design, printing, and copywriting. If you purchase your brochures in bulk, most printing companies will give you a lower bulk rate. Considering the cost per sheet, brochures are a relatively inexpensive form of marketing comparatively.

3. A Comprehensive Marketing Tool

A standard-sized brochure provides enough space for you to add vital information about your business such as:

• Summary of your company
• List of your products or services and/or prices
• Contact information
• Company logo
• Mission statement
• The benefits of choosing your company
• Any other selling points

You can utilize both sides of the brochure and fill in each section on either side of the fold. You can also add inserts such as discounts, coupons, or your latest deals.

4. Leaves a Lasting Impression

The only thing more important than a first impression is a lasting impression. A brochure gives you one more opportunity to promote your business. For instance, if you are in a sales meeting and you are getting ready to wrap up, you can hand a brochure to your potential client before you walk out.

This same strategy works in almost any scenario. If you are at a conference and you are getting ready to walk out, then you can distribute your brochure to dozens of people as you leave. A brochure is perfect for reinforcing your message and leaving a lasting impression.

5. Grabs a Person’s Attention

A well-designed brochure can grab and hold a person’s attention. It is your opportunity to craft a message that makes an impact and reinforce it with a wildly creative design. To keep someone’s attention while reading your brochure, follow these tips:

• List the benefits of buying your product or service
• Keep your paragraphs and sentences short and punchy
• Use action words and tangible ideas, not broad strokes
• Incorporate bullet points and lists into the content
• Make sure that all graphics, photos, etc., reinforce the content

Additionally, think about the order of the information. For instance, the front and the back of the brochure should graph the reader’s attention. Each section should smoothly transition into the next section, creating a hierarchy of information with the most important information first. Also, use powerful headlines that divide the sections.

Brochure Printing for Your Business

At Lucid, we provide a wide range of marketing tools that help you expand your market reach while targeting the customers you want. We deliver measured results that reflect your brand and help you reach your goals. To find out more about our brochure printing services, call us at 850-760-0478 or fill out the quick contact form below, and we will be in touch.