Medical Practice Marketing
The Coyle Institute – Medical Practice Marketing
Lucid Advertising specializes in medical practice marketing with a focus on women’s health. A long-term client of ours throughout his work in several different practices, Dr. Michael Coyle approached us as he was leaving Santa Rosa Medical Center in 2015. He was starting Coyle Institute, a regional patient destination, as one of the country's leading urogynecologists. Our job was to launch a new brand – with no previous domain, no authority and zero traffic – and help him build his appointment book quickly. Lucid purchased CoyleInstitute.com as a brand-new domain name without any previous search engine history in May 2015 and took the new website live in July 2015. At the time the site went live patients could get an appointment in two weeks. By January 2016, Coyle Institute needed four months to get patients in to see a physician.
CHALLENGES
Medical practice marketing is a unique space in the marketing industry. There are a lot of moving parts, and a strong, consistent strategy is required. Coyle Institute had great success with its in-office referral campaign which was generating new business. But, they were struggling to capture new patients who had not been exposed to Dr. Coyle before and potential patients who had been referred by other physicians and couldn't find him on the web.
The roadblock was Coyle Institute's website. The website needed to be designed from the ground up with new patients in mind. It had to be fully optimized, well designed and content rich. We also had to implement a targeted content marketing strategy and support it with social media. The key to our strategy was to ensure potential patients could find the site in Google's organic search results as well as find the information they were looking for when they visited the website.
SOLUTIONS
The reason Dr. Coyle trusts Lucid Advertising is clear. We implemented a full website design and development including SEO content strategy - with the following results:
- An 800% increase in appointment times
- A corresponding 33% new patient conversion rate
- An increase in appointment time from 2 weeks to 4 months
Yes, you read that right. Our new website implementation led directly to an 800% jump in appointment times in just 7 months. The bottom line for medical practice marketing is helping physicians set new appointments. With these kinds of results, we can help doctors build their practices and grow organically.
SERVICES
- Naming
- Signage
- New Logo
- New Brand
- Mission Statement
- Website Development
- Content Marketing
- Social Media
- Grand Opening - Custom Invitations
- Medical Practice Marketing Strategy
SERVICES
- Naming
- Signage
- New Logo
- New Brand
- Mission Statement
- Website Development
- Content Marketing
- Social Media
- Grand Opening - Custom Invitations
- Medical Practice Marketing Strategy
Digital Marketing
Our mantra at Lucid is Measured Results. We create the right strategy. We produce award-winning creative. And, we guarantee the right placement to generate a return on investment. Our digital strategies for medical practice marketing are proven to be successful in consistently increasing revenue. For Dr. Coyle, we designed an optimized site and put him in our premium content program which included consistent, optimized content each month. We supported his website marketing with social media engagement to increase exposure. Our targeted strategy has led to an increase in email and phone call leads month over month. This has, in turn, led to increased appointments.
Digital Marketing
Our mantra at Lucid is Measured Results. We create the right strategy. We produce award-winning creative. And, we guarantee the right placement to generate a return on investment. Our digital strategies for medical practice marketing are proven to be successful in consistently increasing revenue. For Dr. Coyle, we designed an optimized site and put him in our premium content program which included consistent, optimized content each month. We supported his website marketing with social media engagement to increase exposure. Our targeted strategy has led to an increase in email and phone call leads month over month. This has, in turn, led to increased appointments.
Brand Identity
In creating a new brand for Coyle Institute, we were challenged to create something that reflected the authority and expertise Dr. Coyle has in the field of women’s health. Dr. Coyle is passionate about getting women back to being able to Live. Life. That became a theme around his messaging that we incorporate into his website and print collateral. Using this idea, we created a logo, website, letterhead, folders, business cards, billboards, posters and more. We have helped him with promotional materials and event planning as well. We work directly with Dr. Coyle on all marketing projects and budget plans annually.
Brand Identity
In creating a new brand for Coyle Institute, we were challenged to create something that reflected the authority and expertise Dr. Coyle has in the field of women’s health. Dr. Coyle is passionate about getting women back to being able to Live. Life. That became a theme around his messaging that we incorporate into his website and print collateral. Using this idea, we created a logo, website, letterhead, folders, business cards, billboards, posters and more. We have helped him with promotional materials and event planning as well. We work directly with Dr. Coyle on all marketing projects and budget plans annually.
Social Media
Dr. Coyle trusts Lucid Advertising and our medical practice marketing strategies with his entire brand, including social media, because we produced results. When Dr. Coyle brought the diVa® Laser Vaginal Therapy system to his practice, we were challenged with marketing a kick-off event to attract new patients and get current patients interested. Hors-d'oeuvres and a special speaking engagement featuring Dr. Coyle would be the main attractions. It was planned within a two-week timeframe.
We were given a goal of 10 patient attendees for the event and a limited budget of a few hundred dollars. A paid Facebook event was the strategy to attract new patients because of the extremely focused targeting they offer today. We chose an audience with the following qualifications:
- Location: United States, Pensacola (+50 mi) Florida
- Age: 30 - 65+
- Gender: Female
We created an event and successfully directed patients to the event page leading up to the event - with the following results:
- Over 11,000 reached
- 1,269 click-throughs
- Engagements (shares, interested, attending) totaled 84
- We had 28 in attendance at the event
- 22 qualified patients were there
- And, 9 patients gained
Yes, you read that right; 9 new patients with just 9 days and a modest budget. They had 6 patients sign up at the event and gained 3 more through appointments later. Average Facebook click-through rates can be as low as 2%, so we outpaced the competition with an 11.5% click-through rate. And, our thorough knowledge of Facebook advertising policies ensured the ads were not rejected due to Facebook's increasingly strict policies. The success has led Dr. Coyle to plan for quarterly events.
Social Media
Dr. Coyle trusts Lucid Advertising and our medical practice marketing strategies with his entire brand including social media because we produced results. When Dr. Coyle brought the diVa Laser Vaginal Therapy system to his practice, we were challenged with marketing a kick-off event to attract new patients and get current patients interested. Hors d'oeuvres and a special speaking engagement featuring Dr. Coyle would be the main attractions. It was planned within a two-week timeframe.
We were given a goal of 10 patient attendees for the event and a limited budget of a few hundred dollars. A paid Facebook event was the strategy to attract new patients because of the extremely focused targeting they offer today. We chose an audience with the following qualifications:
- Location: United States, Pensacola (+50 mi) Florida
- Age: 30 - 65+
- Gender: Female
We created an event and successfully directed patients to the event page leading up to the event - with the following results:
- Over 11,000 reached
- 1,269 click-throughs
- Engagements (shares, interested, attending) totaled 84
- We had 28 in attendance at the event
- 22 qualified patients were there
- And, 9 patients gained
Yes, you read that right, 9 new patients with just 9 days and a modest budget. They had 6 patients sign up at the event and gained 3 more through appointments later. Average Facebook click-through rates can be as low as 2% so we outpace the competition with an 11.5% click-through rate. And, our thorough knowledge of Facebook advertising policies ensured the ads were not rejected due to Facebook's increasingly strict policies. The success has led Dr. Coyle to plan for quarterly events.