Not Just Another Pretty Brick
Sto Corp.
Not Just Another Pretty Brick
Sto Corp. identified a gap in its materials to help architects and builders with their facade designs. Their team needed a comprehensive yet straightforward guide to leverage StoSignature® Brick Stencils effectively—whether for smooth brick finishes, intricate patterns like herringbone, or natural stone textures.
Lucid Solution
We designed the StoSignature® Brick Stencil Style Guide as both a printed booklet and a downloadable PDF. This resource combines technical details with visual clarity, presenting detailed application techniques, pattern options, and recommendations. It serves as a versatile tool for on-site reference and remote planning.
Sto Corp. Results
The guide has been a valuable asset for Sto's team, simplifying product demonstrations and enhancing customer understanding. It empowers Sto's clients to confidently explore creative possibilities, boosting the adoption of StoSignature® Brick Stencils. As a dual-format resource, it bridges the gap between print and digital, aligning with the needs of a diverse audience and reinforcing Sto's reputation for building with conscience.
