You Talkin’ to Me?
Tom Ueberschaer, Personal Injury Attorney
You Talkin' to me?
Tom U. has been a master of marketing for decades. Pensacolians recognize his face from bus boards and refrigerator magnets he made locally famous in the 80s and 90s. Not surprisingly, these traditional tactics no longer deliver the results they once did. Adding to this challenge, a large personal injury firm recently expanded onto Tom U.'s turf, impacting the case load for most local personal injury lawyers, including Tom U's.
Lucid Solution
The team at Lucid developed a comprehensive digital strategy for Tom that included everything from SEO to content development and direct marketing. To this modern mix of tactics, the team incorporated a couple of traditional standards as well, specifically billboards and TV. With a focus on the personal service you get from Tom U., the TV spots featured cell phones and even corded phones ringing and entering the TV frame in unexpected ways to which Tom always answers, "This is Tom." All spots end with the call-to-action "Call Tom U."
Tom U. Results
Spending a fraction of what many other local personal injury attorneys spend on media, Tom U. has quickly re-established his brand awareness, resulting in a 20% increase in case load over a six-month period. March of 2023 was his best month in four years, taking on 25 new cases. Even with all of the new business, Tom still answers calls. Seriously, give him a call and see for yourself.
Chose Lucid as they are very professional and have an excellent creative team and are always available to help improve my business. They have fixed my television, and internet presence. I would recommend them to anyone."
Tom Ueberschaer, Personal Injury Attorney
