Marketing
Branding and Marketing: How They Differ and Interrelate
Even experienced senior administrators often use the two terms interchangeably, but branding and marketing have significantly different scopes and serve distinct purposes in business operations and public outreach. However, when done right, branding and marketing can complement and support each other in powerful ways. The Strategic Depth of Branding The messaging and imagery that drive…
Read MoreNavigating the Marketing Vendor Selection Process
From company website development to SEO (search engine optimization) to PPC (pay-per-click) advertising, different marketing vendors can provide different products and services to help you meet your marketing objectives. Read on for some valuable guidance to help you navigate the often-tricky marketing vendor selection process. Understanding Your Marketing Needs A traveler without a firm destination…
Read MoreQuality Control Measures for Effective Marketing Campaigns
From the nonprofit YMCA of Northwest Florida to the Coyle Institute women’s health practice, Lucid Advertising has led many different organizations to new levels of success through its in-depth, strategic and targeted digital marketing campaigns. As evident in its many case studies, Lucid’s successful campaigns were guided by comprehensive and conscientious quality control. Introduction to…
Read MoreThe Essential Role of AI-Enhanced Marketing Services in Business Growth
In today’s fast-paced business world, effective marketing is more than just a strategy; it’s a necessity. The digital age has heightened competition and changed consumer behavior, making the marketing landscape more complex and challenging than ever before. This is where professional marketing services come in, particularly those that leverage the power of artificial intelligence (AI).…
Read MoreHow To Improve Marketing Communication With Your Agency
As the Director of Client Services at Lucid Advertising, I know the importance of establishing and maintaining clear and effective lines of communication with your marketing agency. If your current agency is difficult to contact, unforthcoming with information or simply leaves you confused, you owe it to your business to demand much more. The Need…
Read MoreWhy a One-Size-Fits-All Marketing Strategy Doesn’t Work
As they develop and execute campaigns, the best marketing professionals must constantly walk the tightrope in a balancing act between efficiency and effectiveness. While a “one-size-fits-all” strategy can be incredibly efficient regarding the work needed to run a marketing campaign, it often sacrifices effectiveness in the name of convenience. In short, one-size-fits-all approaches are quite…
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