Web Development

Far too many organizations fail to prioritize their official website when launching or refining a comprehensive digital marketing campaign. A wise organization, however, will recognize the vast potential of its website to serve as the central hub for its online activities and a primary driver of sales and other desired conversions. From flashy graphics to…

Beyond supporting your e-commerce platform and providing instant access to any valued consumer action you want to promote, your organization’s website should serve as the central hub of all your consumer outreach and communications. As such, it must perfectly reflect the brand image and company reputation you have worked so hard to cultivate. Defining High-Quality…

To explain the importance of UX, the experts at Lucid Advertising cite a study by Forrester Research, which indicates that “a well-conceived, frictionless UX design could potentially raise customer conversion rates to 400%.” The cornerstone of Lucid’s comprehensive website development services, UX is an essential element of customer retention for numerous reasons.  Understanding User Experience…

If your company website has never had a thorough accessibility audit, you might be losing considerable business in today’s oversaturated online marketplace. To outpace your closest competitors, it is crucial to assess the overall accessibility of your website regularly. As modern digital marketers develop innovative ways to further business outreach through website accessibility, they are…

Whether creating a layout, adding features or writing content, you need to approach website development with the user’s perspective in mind. You can create the most mind-blowing design and add images and graphics. However, if the website doesn’t connect with your target audience, doesn’t meet their needs or doesn’t function well, a cool design won’t…

In web creation, the terms web design and web development are often used interchangeably. While design and development can overlap, the two roles perform different functions, each crucial to your website’s performance. Let’s take a closer look at web design and web development to see how each fits into the creation of your website. What…