Why Your Business Needs a Custom Digital Marketing Strategy

It wasn’t that long ago that companies went the extra mile to establish a robust digital presence to gain a disruptive competitive advantage. Today, if your company doesn’t already have a solid digital presence, you are, frankly, lucky to still be in business!

In nearly every industry and sector, a comprehensive digital marketing campaign is an absolute must to carve out a comfortable place in an oversaturated market. This is true for many reasons. First and foremost, you simply have to reach your target audience where they are, and the most desirable demographic groups to marketers today do not regularly use traditional media — such as television, radio, magazines and newspapers — in large numbers.

The Need for Customization

Customization is another leading reason to harness the power of digital marketing. While traditional media requires broad advertising messages to communicate with diverse audiences of viewers, listeners or readers, digital media allows marketers to target extremely specific audience segments with even more specific messaging. Perhaps even more importantly, today’s modern consumer has come to expect this exact level of marketing outreach and customized communication.

In other words, a “one size fits all” approach to marketing just doesn’t work anymore. Your business is unique, and so is your customer base. We understand this at Lucid; we emphasize collaboration in all that we do, integrating with our clients’ existing marketing teams to ensure that the products and services we offer are as personalized as those you offer your customers.

Setting Your Brand Apart

Even if you are keeping up to date with the latest advancements in digital marketing, you must be sure you are taking the right approach for your business and its brand. If you are simply following every generic marketing trend that comes along, you are doing your company a great disservice. After all, going along with the crowd is never a great way to set yourself apart. The Lucid team will help you “zig” when everyone else “zags.” Your brand will stand out from the competition by precisely defining your market, developing marketing messages that resonate and highlighting what makes your brand unique.

Lucid’s Spectrum of Digital Services

To tailor a digital marketing strategy to meet your business’s specific wants and needs, Lucid offers a diverse suite of customizable services.

• Custom Website Development: Optimizing your website to maximize exposure and drive revenue.
• PPC and Social Ads: Harnessing the power of paid online advertising for immediate and long-term returns.
• Content and Social Media Marketing: Engaging the audience through curated content and a consistent presence on social platforms.
• Online Branding Collateral: Creating a consistent brand image across multiple platforms.
• Educational Content: Establishing authority through eBooks, white papers, and infographics.
• Conversion Optimization: Maximizing sales from existing website traffic and social media engagement.
• SEO: Integrating comprehensive search engine optimization (SEO) strategies for better organic search ranking results.

The Power of Custom Strategy: Results Matter

Many Lucid clients, such as Everwell Specialty Pharmacy and the YMCA of Northwest Florida, have benefited from our custom digital marketing strategies. From PPC (pay-per-click) and social media ads to unifying company voice, brand identification and logo design, Lucid provides only the services you want and need. Because your website should serve as the hub of your online outreach and activity, the value of its performance cannot be overestimated. If you are unsure exactly how it stacks up against the competition, consider scheduling a comprehensive website audit.

Lucid’s Unique Process

From client discovery and campaign planning to ongoing campaign optimization through targeted analytics, Lucid will guide your company through every stage of the unique digital marketing process. We begin by establishing a firm understanding of your company’s culture, brand and client relationships to craft result-driven strategies based on the latest marketing research. By encouraging open client collaboration across all internal departments, Lucid can bring your brand to life with a powerful and cohesive digital presence.

For More Information

To drive your company’s success today and tomorrow, you need a custom digital marketing campaign that works for you. To learn more about digital marketing strategy or to schedule a free website audit, contact Lucid today.