Search Engine Optimization

Today, search engine optimization (SEO) is more vital than ever. As more companies compete for greater visibility on the web, you need an online strategy that puts you at center stage in the marketplace. Lucid can help you rise above the competition with innovative SEO strategies that spotlight your brand and connect you with your target audience.

Search engines like Google and Bing are an ever-changing platform filled with complex algorithms and guidelines. Keeping up can be hard. We monitor these platforms daily and adjust your SEO accordingly to outrank your competitors. Our team keeps our finger on the pulse of key SEO issues such as:

  • Dwell time
  • Snippet bait
  • Mobile-first indexing
  • Voice search optimization
  • Click-through rates (CTR)
  • In-depth content
  • Embedding video content
  • Eliminating zombie pages

We analyze your website and the obstacles that prevent it from being found on search engines. From conducting competitor analysis to finding the right potential audience for your brand, the Team at Lucid lays down a solid foundation for your SEO strategy.

Average Client Growth

User Growth

After 6 mos

+%

After 12 mos

+%

Organic Website Visitors

After 6 mos

+%

After 12 mos

+%

Leads

After 6 mos

+%

After 12 mos

+%

Keyword Rankings

After 6 mos

+%

After 12 mos

+%

We Eliminated Guesswork with Data-Driven Optimization

We adopt best SEO practices that are straightforward and yield measurable results. Our team accumulates and analyzes qualitative and quantitative online data as a central part of our development strategy. From keyword searches to demographic targeting, we develop strategies based wholly on research and tested data over time.

We involve each client in the process by providing an online custom dashboard and monthly reporting meetings. You can see how your marketing dollars are spent, where they are going and the results they are producing. Our team keeps your team in the know every step of the way.

Our SEO Process: What to Expect

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Find Key

Keyword Analysis

Keyword word analysis is a critical component in your SEO component. We include keywords in your content based on your target customers, competitors and common Google search terms related to your industry. Keyword analysis and implementation are ongoing, as your industry trends are likely to change.

Report

SEO Audit

We perform a comprehensive on-page SEO audit of your current website to determine how it is performing against your competitors. The audit gives us an overview of where your site is succeeding and areas we need to improve. Once we complete the audit, we can develop a strategy of where to go from there and how to improve SEO.

Digital Marketing

Content Audit

With all the media tools and visuals available today, content is still king. We align your content with the Google searcher’s intent. When your content syncs with the most relevant search terms, you will see your Google rankings climb. We continuously add fresh content to your site and perform an audit at least once every week/month/quarter/etc.

Web Browser

SEO Tool Selection

We utilize advanced SEO tools to carry out all the tasks we need to optimize your site. The right tools can produce the results you need while saving you time and money in the process.

Get Started with an SEO Audit

As part of our SEO services, Lucid will audit your website and look for anything that needs to be added or upgraded. We can analyze and update the following items:

  • Title Tags
  • Page titles
  • Alt text
  • Duplicate copy check
  • Website security
  • Meta descriptions
  • Website copy
  • Navigation structure
  • URL structure